KidzByte x Markzen

Premium Campus Activation Partner

Gratitude & Reflection Campaign across Premium Schools & Colleges in India

By: Yasar – Co-Founder, Markzen | yasar@markzen.club | www.markzen.club

Who We Are

Markzen – Youth & Campus Specialists

We're a youth-first marketing and activation agency with a strong presence in premium schools and colleges across India. Our deep relationships extend beyond students to faculty and management, enabling seamless execution.

We handle brand strategy, operations, and data end-to-end, ensuring every campaign delivers measurable results. Our core strength lies in transforming simple concepts into highly repeatable, high-engagement campus formats that resonate with today's students.

Our Network Strength

60+ Premium Colleges

Direct working relationships with decision-makers at tier-1 and tier-2 institutions across India

Multi-Level Access

Permissions through Principals, Deans, HoDs, T&P Officers, and student clubs

Proven Partners

Not just vendors—we've executed successful brand campaigns that build trust and speed

Our network spans tier-1 and tier-2 engineering colleges, deemed universities, flagship private universities, and premium CBSE schools. We've already established credibility through past campaigns, making permissions and execution significantly faster than typical vendors.

22 Major Cities, One Seamless Network

North India

  • Patna (Bihar)
  • Delhi
  • Noida / Greater Noida
  • Lucknow
  • Kanpur
  • Jaipur, Pilani
  • Ranchi

East India

  • Bhubaneswar (Odisha)
  • Guwahati (Assam)

West India

  • Mumbai
  • Pune
  • Nagpur
  • Vadodara
  • Anand
  • Gandhinagar
  • Ahmedabad
  • Surat

South India

  • Hyderabad (Telangana)
  • Chennai
  • Coimbatore

Across these cities, we maintain established relationships with premium colleges. Premium CBSE schools can be seamlessly integrated city-by-city as campaigns scale, leveraging our local partner network.

Premium College Network

IITs / NITs / IIITs

IIT Madras, IIT Delhi, IIT Patna, IIT Kanpur, IIT Bhubaneswar, IIT Guwahati, MNIT Jaipur, IIIT Delhi, IIIT Hyderabad, IIIT Nagpur, IIIT Ranchi, IIIT Surat

Flagship Universities

BITS Pilani, BITS Hyderabad, Manipal University, Woxsen University, Parul University, Ganpat University, GITAM Hyderabad, Karnavati University

Leading Engineering Colleges

SSN Chennai, PSG Tech Coimbatore, SRMIST Vadapalani, COEP, AISSMS, VIT Mumbai/Pune/Nagpur, SPIT, Jai Hind College, Symbiosis Pune, Army Institute of Technology

Proven Campus Experience

Minimalist Campus Activations

11 colleges | Clutter-free, plug-and-play setups with high visibility and simple interactions. Lean teams delivering strong student engagement with easy city-to-city replication.

BellaVitta Perfume Activation

5 colleges | Tester stations and scent discovery zones in high-footfall areas. Designed flows for trial, feedback, and social buzz with consistent queues and measurable sampling.

Krafton Campus Hackathon

3 colleges | End-to-end management of registrations, communication, jury, logistics, and prizes. Engaged tech-savvy and gaming students while building a developer pipeline.

Beta Application Testing

30+ apps | Utilized 2,000–2,500 student testers with standard test scripts, structured feedback forms, and detailed reporting to reduce launch risk.

National Campaign Scale

HP Campaign

58 Colleges Pan-India

On-ground execution across 58 campuses nationwide, coordinating permissions, student participation, and comprehensive reporting in each location. This campaign demonstrates our proven ability to execute a standard format at true national scale with consistency and quality.

Acer Predator Campaign

Chennai Retail Activation + Next Stop @Delhi

Managed on-ground execution at Acer Mall, Shanthi Colony, collaborating with celebrity management partner RavenSharp. Handled gamer flow and queues, leaderboards, rule enforcement, and overall experience in a high-footfall retail environment with celebrity presence.

These campaigns showcase our capability to work comfortably with major brands, manage celebrity integrations, and deliver exceptional experiences in diverse environments—from intimate campus settings to bustling retail spaces.

Campus Activations Gallery

Real moments from our campus engagements across India

Why Markzen for KidzByte

Right Audience

Deeply embedded in premium schools and colleges where KidzByte's core audience—students, educators, and parents—is present and engaged

Right Format Background

Proven track record running reflection-driven and experience-led campaigns that match KidzByte's authentic, meaningful tone

Operational Comfort

Experienced managing multiple cities, campuses, and partners simultaneously with consistent quality

Data Mindset

Strong discipline for capturing numbers, photos, videos, and structured feedback from our beta testing programs

Partnership Approach

We act as local partners, not vendors—working closely with school and college management to protect brand integrity and student experience

Campaign Concept

Pause. Reflect. Appreciate.

We'll create a warm, meaningful on-ground experience where students pause from their busy routines to reflect on gratitude, kindness, and appreciation. Students will leave short written notes and messages, interact with an engaging host for light prompts, and help generate organic, positive photo and video content for KidzByte.

This campaign perfectly aligns with the brief: reflection notes, appreciation messages, host-led interactions, and authentic content capture that resonates with KidzByte's values and mission.

Activation Format

01

KidzByte Reflection Booth

Branded table, backdrop, and standees with a "Wall of Appreciation" or "Gratitude Board" where students pin notes. Includes stationery, message cards, and drop box.

02

Host-Led Interactions

Short, engaging prompts like "Write one thank-you note to a teacher, parent, or friend" and "What's one thing you're proud of this year?" Plus 1–2 minute micro-interviews for social clips.

03

Promoter Flow

Team invites students, guides note writing, ensures neat queue flow, and helps with quick photo and video capture throughout the activation.

04

KidzByte Branding

Comprehensive branding on booth, message cards, backdrop, and mic flag. Optional QR codes linking directly to KidzByte's platform, app, or website.

On-Ground Operations Team

1 Host / MC

Experienced in high-volume school and college events. Handles announcements, student interactions, and maintains energy throughout the activation.

3 Promoters

Invite students, manage queue flow, assist with note writing and wall placement, and support video/photo documentation.

1 City Supervisor

Handles permissions and coordination with school/college administration. Ensures branding quality, time discipline, safety, and comprehensive reporting.

Setup & Equipment

  • Complete booth setup with table, backdrop/standees, branding materials, and stationery
  • Sound system: 1 microphone + 1 speaker (sufficient for foyer, quad, or indoor hall setups)
  • All KidzByte branded materials and message cards

What KidzByte Receives

Student Engagement

Target of 150–300+ student interactions per activation, depending on slot length. Minimum committed footfall of 50–100 students per brief, with potential for significantly higher numbers.

Content Assets

Professional photos of booth, crowd, notes wall, and selected interactions. Short vertical clips optimized for Reels, Shorts, and app content featuring authentic student moments.

Data & Insights

Basic participation numbers including total students engaged and approximate class/year mix (where allowed by institution). Quick qualitative highlights featuring best messages, quotes, and reactions.

Comprehensive Reporting

Simple 1–2 page post-activation report with photos, content links, detailed numbers and observations, plus feedback from school/college authorities.

Investment Per Activation

₹83,499

All-Inclusive Cost

Rollout Strategy

Pilot Phase

Launch in 3–5 top cities (Delhi, Mumbai, Hyderabad, Chennai, Pune) with 1–2 premium campuses per city to test and refine the format.

Evaluation

Review engagement metrics, content quality, and school/college feedback. Fine-tune script, booth copy, and operational flow based on learnings.

Scale Phase

Rollout to full set of 22 major cities using the refined playbook. Apply pilot learnings to tighten timelines, optimize costs, and ensure consistency.

This phased approach minimizes risk while building a strong foundation for national expansion. Each phase informs the next, ensuring quality and efficiency scale together.

Why This Works for KidzByte

Simple & Meaningful

The activity is easy to understand, light to execute, and creates genuinely positive emotional moments that students remember.

School-Friendly

No heavy production or campus disruption. Fits perfectly in atriums, corridors, or common areas without interfering with academic activities.

Brand-Aligned

Reflection and appreciation align naturally with KidzByte's positioning as a positive, learning-oriented platform that values growth and gratitude.

Highly Scalable

Same proven format can be replicated across dozens of campuses with only minor tweaks for local context and preferences.

Content-Rich

Every activation creates authentic messages, real faces, and genuine moments that become valuable digital content for ongoing use.

Next Steps

Confirm

  • Target cities and activation count
  • Specific age group or class focus

Finalize

  • Messaging and booth visuals
  • Data capture requirements

Lock In

  • Pilot city list and dates
  • Commercials and invoicing

Contact: Yasar – Co-Founder, Markzen | 📧 yasar@markzen.club | 🌐 www.markzen.club

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