KidzByte x Markzen
Premium Campus Activation Partner
Gratitude & Reflection Campaign across Premium Schools & Colleges in India
By: Yasar – Co-Founder, Markzen | yasar@markzen.club | www.markzen.club
Who We Are
Markzen – Youth & Campus Specialists
We're a youth-first marketing and activation agency with a strong presence in premium schools and colleges across India. Our deep relationships extend beyond students to faculty and management, enabling seamless execution.
We handle brand strategy, operations, and data end-to-end, ensuring every campaign delivers measurable results. Our core strength lies in transforming simple concepts into highly repeatable, high-engagement campus formats that resonate with today's students.
Our Network Strength
60+ Premium Colleges
Direct working relationships with decision-makers at tier-1 and tier-2 institutions across India
Multi-Level Access
Permissions through Principals, Deans, HoDs, T&P Officers, and student clubs
Proven Partners
Not just vendors—we've executed successful brand campaigns that build trust and speed
Our network spans tier-1 and tier-2 engineering colleges, deemed universities, flagship private universities, and premium CBSE schools. We've already established credibility through past campaigns, making permissions and execution significantly faster than typical vendors.
22 Major Cities, One Seamless Network
North India
  • Patna (Bihar)
  • Delhi
  • Noida / Greater Noida
  • Lucknow
  • Kanpur
  • Jaipur, Pilani
  • Ranchi
East India
  • Bhubaneswar (Odisha)
  • Guwahati (Assam)
West India
  • Mumbai
  • Pune
  • Nagpur
  • Vadodara
  • Anand
  • Gandhinagar
  • Ahmedabad
  • Surat
South India
  • Hyderabad (Telangana)
  • Chennai
  • Coimbatore
Across these cities, we maintain established relationships with premium colleges. Premium CBSE schools can be seamlessly integrated city-by-city as campaigns scale, leveraging our local partner network.
Premium College Network
IITs / NITs / IIITs
IIT Madras, IIT Delhi, IIT Patna, IIT Kanpur, IIT Bhubaneswar, IIT Guwahati, MNIT Jaipur, IIIT Delhi, IIIT Hyderabad, IIIT Nagpur, IIIT Ranchi, IIIT Surat
Flagship Universities
BITS Pilani, BITS Hyderabad, Manipal University, Woxsen University, Parul University, Ganpat University, GITAM Hyderabad, Karnavati University
Leading Engineering Colleges
SSN Chennai, PSG Tech Coimbatore, SRMIST Vadapalani, COEP, AISSMS, VIT Mumbai/Pune/Nagpur, SPIT, Jai Hind College, Symbiosis Pune, Army Institute of Technology

Complete annexure with full premium college list and locations available upon request
Proven Campus Experience
Minimalist Campus Activations
11 colleges | Clutter-free, plug-and-play setups with high visibility and simple interactions. Lean teams delivering strong student engagement with easy city-to-city replication.
BellaVitta Perfume Activation
5 colleges | Tester stations and scent discovery zones in high-footfall areas. Designed flows for trial, feedback, and social buzz with consistent queues and measurable sampling.
Krafton Campus Hackathon
3 colleges | End-to-end management of registrations, communication, jury, logistics, and prizes. Engaged tech-savvy and gaming students while building a developer pipeline.
Beta Application Testing
30+ apps | Utilized 2,000–2,500 student testers with standard test scripts, structured feedback forms, and detailed reporting to reduce launch risk.
National Campaign Scale
HP Campaign
58 Colleges Pan-India
On-ground execution across 58 campuses nationwide, coordinating permissions, student participation, and comprehensive reporting in each location. This campaign demonstrates our proven ability to execute a standard format at true national scale with consistency and quality.
Acer Predator Campaign
Chennai Retail Activation + Next Stop @Delhi
Managed on-ground execution at Acer Mall, Shanthi Colony, collaborating with celebrity management partner RavenSharp. Handled gamer flow and queues, leaderboards, rule enforcement, and overall experience in a high-footfall retail environment with celebrity presence.
These campaigns showcase our capability to work comfortably with major brands, manage celebrity integrations, and deliver exceptional experiences in diverse environments—from intimate campus settings to bustling retail spaces.
Campus Activations Gallery
Real moments from our campus engagements across India
Why Markzen for KidzByte
Right Audience
Deeply embedded in premium schools and colleges where KidzByte's core audience—students, educators, and parents—is present and engaged
Right Format Background
Proven track record running reflection-driven and experience-led campaigns that match KidzByte's authentic, meaningful tone
Operational Comfort
Experienced managing multiple cities, campuses, and partners simultaneously with consistent quality
Data Mindset
Strong discipline for capturing numbers, photos, videos, and structured feedback from our beta testing programs
Partnership Approach
We act as local partners, not vendors—working closely with school and college management to protect brand integrity and student experience
Campaign Concept
Pause. Reflect. Appreciate.
We'll create a warm, meaningful on-ground experience where students pause from their busy routines to reflect on gratitude, kindness, and appreciation. Students will leave short written notes and messages, interact with an engaging host for light prompts, and help generate organic, positive photo and video content for KidzByte.
This campaign perfectly aligns with the brief: reflection notes, appreciation messages, host-led interactions, and authentic content capture that resonates with KidzByte's values and mission.
Activation Format
01
KidzByte Reflection Booth
Branded table, backdrop, and standees with a "Wall of Appreciation" or "Gratitude Board" where students pin notes. Includes stationery, message cards, and drop box.
02
Host-Led Interactions
Short, engaging prompts like "Write one thank-you note to a teacher, parent, or friend" and "What's one thing you're proud of this year?" Plus 1–2 minute micro-interviews for social clips.
03
Promoter Flow
Team invites students, guides note writing, ensures neat queue flow, and helps with quick photo and video capture throughout the activation.
04
KidzByte Branding
Comprehensive branding on booth, message cards, backdrop, and mic flag. Optional QR codes linking directly to KidzByte's platform, app, or website.
On-Ground Operations Team
1 Host / MC
Experienced in high-volume school and college events. Handles announcements, student interactions, and maintains energy throughout the activation.
3 Promoters
Invite students, manage queue flow, assist with note writing and wall placement, and support video/photo documentation.
1 City Supervisor
Handles permissions and coordination with school/college administration. Ensures branding quality, time discipline, safety, and comprehensive reporting.
Setup & Equipment
  • Complete booth setup with table, backdrop/standees, branding materials, and stationery
  • Sound system: 1 microphone + 1 speaker (sufficient for foyer, quad, or indoor hall setups)
  • All KidzByte branded materials and message cards
What KidzByte Receives
Student Engagement
Target of 150–300+ student interactions per activation, depending on slot length. Minimum committed footfall of 50–100 students per brief, with potential for significantly higher numbers.
Content Assets
Professional photos of booth, crowd, notes wall, and selected interactions. Short vertical clips optimized for Reels, Shorts, and app content featuring authentic student moments.
Data & Insights
Basic participation numbers including total students engaged and approximate class/year mix (where allowed by institution). Quick qualitative highlights featuring best messages, quotes, and reactions.
Comprehensive Reporting
Simple 1–2 page post-activation report with photos, content links, detailed numbers and observations, plus feedback from school/college authorities.
Investment Per Activation
₹83,499
All-Inclusive Cost

Final rates can be optimized based on volume (number of cities/repeat days per campus) and any in-kind support from KidzByte such as central printing or shared AV equipment.
Rollout Strategy
Pilot Phase
Launch in 3–5 top cities (Delhi, Mumbai, Hyderabad, Chennai, Pune) with 1–2 premium campuses per city to test and refine the format.
Evaluation
Review engagement metrics, content quality, and school/college feedback. Fine-tune script, booth copy, and operational flow based on learnings.
Scale Phase
Rollout to full set of 22 major cities using the refined playbook. Apply pilot learnings to tighten timelines, optimize costs, and ensure consistency.
This phased approach minimizes risk while building a strong foundation for national expansion. Each phase informs the next, ensuring quality and efficiency scale together.
Why This Works for KidzByte
Simple & Meaningful
The activity is easy to understand, light to execute, and creates genuinely positive emotional moments that students remember.
School-Friendly
No heavy production or campus disruption. Fits perfectly in atriums, corridors, or common areas without interfering with academic activities.
Brand-Aligned
Reflection and appreciation align naturally with KidzByte's positioning as a positive, learning-oriented platform that values growth and gratitude.
Highly Scalable
Same proven format can be replicated across dozens of campuses with only minor tweaks for local context and preferences.
Content-Rich
Every activation creates authentic messages, real faces, and genuine moments that become valuable digital content for ongoing use.
Next Steps
Confirm
  • Target cities and activation count
  • Specific age group or class focus
Finalize
  • Messaging and booth visuals
  • Data capture requirements
Lock In
  • Pilot city list and dates
  • Commercials and invoicing
Contact: Yasar – Co-Founder, Markzen | 📧 yasar@markzen.club | 🌐 www.markzen.club